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NEVER PAY RETAIL FOR COLLEGE:  Prep for College Admissions Part IV
by Beth V. Walker     posted:  June 15, 2017

“The fourth mistake families make is not understanding the concept of “demonstrated interest.”

Demonstrated interest isa student’s opportunity to show the college the he or she is sincerely interested in attending that school.  Colleges that take this into account measure that interest through reliable, verifiable behaviors.  They often use this measuring stick when considering tuition discounts and merit-based aid.

This criterion is foreign to most parents because this didn’t exist when we went to school.  Thanks to increased competition with the ability for students to apply through the Common Application, it’s become an important, and often overlooked, element.  While not universally used, it is becoming more important each year, and students can’t afford to ignore it.